Was the start-up website development company worth a million dollars or more? Jennifer and I used standard valuation techniques to vet the cash flow forecasts and applied risk factors to recognize that the projections might not be achieved. Curtis (Grant Cardone) and I sat down at a conference table to review the results. I had our valuation calculations on my computer. I had almost figured out that Louis Curtis was not a ‘down-and-out failure’ from LA, but I did not quite put it all together.Īfter being reminded that I was under a strict NDA, we returned to the set to film the final episode. He is a well-known speaker and television personality who presents motivational seminars to sold-out arenas. Grant Cardone is an actual billionaire who made his fortune buying and selling real estate in Miami, Florida. Louis Curtis was The Undercover Billionaire, Grant Cardone. The car ride was to let me in on what was going on. As we were getting ready to leave, Curtis came to the window and said, “Had I done it? What was my valuation?” As we pulled away, I said, “Boy, he is one heck of a salesman.” When I arrived, the Director whisked me into his car for a drive around Pueblo. Had Louis Curtis, with the help of The Undercover Billionaire done it? Had they built a million-dollar business in 90 days? Two days later, I returned to Pueblo to shoot the final episode. We wrapped up the interview and I headed back to Longmont. Other things turned out not to be true as well. He said the picture was his father and grandfather and his family in Pueblo went back four generations. He pointed to a 100-year-old picture on the wall of the 1920s building he and his team were renovating to be their corporate headquarters. Louis was a heck of a salesman, and he pushed the projections, stating emphatically that they could be achieved. Their customer list included the local bank and some construction companies. Their business model was to create or improve websites for companies in the Pueblo market. The fact that Louis and his team had already signed-up several Pueblos businesses for their service impressed me. I thought the forecasts and projections were aggressive, but potentially realistic. The achievability of these projections would drive the value of the business. We reviewed his forecasts and spreadsheets that had been sent to me and Jennifer a few days earlier. Louis’s story was he is ‘down and out’ having gone broke in Los Angeles and he returned to his hometown of Pueblo to try to make it back there. They filmed me with the supposed local contact who represented the undercover billionaire, Louis Curtis. I headed south on I-25 from Longmont, CO on a beautiful day in October 2020. For this season, the small town was Pueblo, Colorado. The premise of The Undercover Billionaire is that a self-made billionaire could come into a small American town and build a million-dollar business in 90 days. I was excited to learn that I would be in the last two episodes of the season. Two Trips to Pueblo, Colorado in October 2020 They then sent me a restrictive non-disclosure agreement (NDA) to ensure the season finale would be a surprise to the audience. “We see you have experience in business valuations as well as public speaking and media interviews.” I said I might be interested, so we scheduled a second call with her team and my long-time business valuation assistant, Jennifer Millican.īy the second call The Undercover Billionaire team decided they wanted me for the show. “Would you be interested in being on a TV show?” the assistant producer said. It started with a phone call the producers of The Undercover Billionaire on The Discovery Channel found me on Google. Undercover Billionaire CannaBlog by Jim Marty Founder of Bridge West, CPAs and Advisors to the Cannabis Industry How it Started
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